Our Story


I’m Agota, a passionate animal lover and an entrepreneur with unconditional love who’s dedicated to helping you become a conscious pet owner. For as long as I can remember, I’ve been insatiably curious about animals. Agota with puppy!

  • Why do they act the way they do?
  • How do they live their lives?
  • What makes them genuinely happy?

Three years ago I was diagnosed with depression. Working with shelter dogs helped me cope. After that, I traveled to shelters around the world, from India to Spain, to thank them all for the support and inspiration they gave me.

While working at these shelters, I found it difficult to get rid of that dog smell, so I tried dog shampoo. And that’s how it all began…

“Why do we bathe differently?”, I asked myself. “Do I really need to buy separate hygiene products, or is that just a gimmick?”
Agota with puppy!

When I dug deeper, I was horrified by the amount of harsh, toxic ingredients in human and pet hygiene products. I decided to create my own line of natural cosmetics that both pets and their humans could use.

This journey helped me grow (my business and my inner self) and become a role model for thousands around the world.

By working with the world’s leading scientists and pet health experts, I continue to learn new things each day and expand my own ideas about what it means to live in harmony with your pet and yourself.

“I believe you must bring your whole self and unconditional love to the table if you want to thrive in today’s world.”

Thank you so much for taking the time to visit and learn from us. I’m thrilled we’ve connected and I’m excited for the journey ahead.

With all my love,